Cut through the noise and achieve record-breaking holiday sales with these marketing tips.
No matter what the size of your jewelry business is, having a marketing campaign can help increase your revenue. This is especially true now that Thanksgiving and Black Friday are a few weeks away. Products of startup businesses may be tough to market, especially those who do not have a steady client base yet. So whether you sell handmade creations or wholesale sterling silver rings, implementing a few simple marketing strategies will boost your sales. Here are a few easy marketing ideas that you can do for your business.
Posting on social media perhaps is the easiest way to get the word out there. Create a graphic announcing your Black Friday sale, as well as post photos of the jewelry pieces with discounted prices. You can also invest on Facebook and PPC ads to reach the right audience. To make your posts more effective, do the following tricks:
- Do not forget call-to-action
- Check the analytics of your accounts to know the best times to post.
- Use hashtags like #BlackFridaySale and #JewelrySale to make it easier for customers to find you.
You can post a countdown on your website to signal anticipation, as well as the number of stocks left of all your jewelry pieces for sale. This sense of urgency will trigger customers to buy now. Otherwise, the item will be sold out in a few. Doing so will raise the excitement of customers and increase the chances of your products getting sold out faster.
As with countdowns, flash sales also create a sense of urgency. However, this is better done BEFORE Black Friday itself. Your goal is to create excitement for your actual Black Friday sale. You can include already discounted items and offer them at a much lower price in the flash sale. Indicate that once the piece is sold out, more stocks will be available on Friday with its original discounted price.
Add in a few new designs of jewelry and make a limited offer. You can either slash their prices or indicate on the site that there are only limited stocks left. Online shoppers love seeing new products on e-commerce websites, and you can use this to your advantage this season. Knowing that these pieces are only available on Black Friday, customers will be encouraged to buy them right now, rather than later.
Bundle a slow-moving item with fast-moving items. This will allow you to sell out the former to make sure no old designs are left in your inventory. Keep the creative juices flowing by coming up with names related to Thanksgiving and Black Friday, to further pique the interest of online shoppers.