Sidney Imports | 5 Common Mistakes Jewelry Sellers Make

5 Common Mistakes Jewelry Sellers Make

Stop making these common jewelry retailer mistakes and learn from experience.

5 Common Mistakes Jewelry Sellers Make

Whether you are a startup jewelry business or an established one, making mistakes is inevitable. Sometimes though, businesses keep making them without working on prevention. Some may think these errors are too small to have an adverse effect on their business. Others have no idea that they are already making them. Want to check if you just might be the latter? You’re in luck; here’s a list of the most common mistakes jewelry sellers make.

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How to Host Jewelry Parties

How to Host Jewelry Parties

Generate buzz for your jewelry business through successful jewelry parties with these tips.

How to Host Jewelry Parties

Aside from promoting on social media, hosting jewelry parties is one of the ways to market and sell your jewelry pieces. It’s a fun and entertaining way to make your brand known in your local area. What’s great about these gatherings is that you won’t have to compete with other businesses as you would in craft and trade shows. And since this is a private party, you get to invite people you know who are interested in jewelry, as well as your friends and family. It does sound simple, but to make it a successful one, here are a few tips you can follow for a better turnout.
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Black Friday Marketing Ideas for Startup Jewelry Businesses

Black Friday Marketing Ideas for Startup Jewelry Businesses

Cut through the noise and achieve record-breaking holiday sales with these marketing tips.

Black Friday Marketing Ideas for Startup Jewelry Businesses

No matter what the size of your jewelry business is, having a marketing campaign can help increase your revenue. This is especially true now that Thanksgiving and Black Friday are a few weeks away. Products of startup businesses may be tough to market, especially those who do not have a steady client base yet. So whether you sell handmade creations or wholesale sterling silver rings, implementing a few simple marketing strategies will boost your sales. Here are a few easy marketing ideas that you can do for your business.

Social Media

Posting on social media perhaps is the easiest way to get the word out there. Create a graphic announcing your Black Friday sale, as well as post photos of the jewelry pieces with discounted prices. You can also invest on Facebook and PPC ads to reach the right audience. To make your posts more effective, do the following tricks:

  • Do not forget call-to-action
  • Check the analytics of your accounts to know the best times to post.
  • Use hashtags like #BlackFridaySale and #JewelrySale to make it easier for customers to find you.


You can post a countdown on your website to signal anticipation, as well as the number of stocks left of all your jewelry pieces for sale. This sense of urgency will trigger customers to buy now. Otherwise, the item will be sold out in a few. Doing so will raise the excitement of customers and increase the chances of your products getting sold out faster.

Black Friday Marketing Ideas for Startup Jewelry Businesses

Flash Sale

As with countdowns, flash sales also create a sense of urgency. However, this is better done BEFORE Black Friday itself. Your goal is to create excitement for your actual Black Friday sale. You can include already discounted items and offer them at a much lower price in the flash sale. Indicate that once the piece is sold out, more stocks will be available on Friday with its original discounted price.

Limited Products

Add in a few new designs of jewelry and make a limited offer. You can either slash their prices or indicate on the site that there are only limited stocks left. Online shoppers love seeing new products on e-commerce websites, and you can use this to your advantage this season. Knowing that these pieces are only available on Black Friday, customers will be encouraged to buy them right now, rather than later.

Bundle Products

Bundle a slow-moving item with fast-moving items. This will allow you to sell out the former to make sure no old designs are left in your inventory. Keep the creative juices flowing by coming up with names related to Thanksgiving and Black Friday, to further pique the interest of online shoppers.

How to Promote Your Jewelry Business

How to Promote Your Jewelry Business

Here are a few inexpensive ways to promote your jewelry business online and offline.

How to Promote Your Jewelry Business

I’ve previously discussed tips on how to boost your business using social media such as Facebook, Instagram, and Pinterest. However, you shouldn’t just solely focus on your online presence. Traditional advertising and marketing are still as effective. Businesses then should utilize both online and offline strategies for more positive results. With that said, I’ve listed down six cheap ways to promote your jewelry business online and offline without breaking the bank.
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5 Halloween Marketing Ideas for Jewelry Businesses

5 Halloween Marketing Ideas for Jewelry Businesses

Scare off your competition with these spooky marketing tactics this Halloween.

5 Halloween Marketing Ideas for Jewelry Businesses

Almost all businesses have their Halloween display up as early as last week and have created all kinds of gimmicks to entice customers. If you haven’t done any of these, you are missing out. Businesses should not be scared to jump on the bandwagon; sometimes, even the corniest marketing tactics are effective, especially when done right. With that said, here are a few marketing ideas you can try this Halloween to get killer ROI!

Creepy decorations

5 Halloween Marketing Ideas for Jewelry Businesses

This, of course, is a must for physical shops! Get into the spirit of the season with spooky creative displays to catch the passers-by’s attention. You can opt to DIY or buy ready-made decorations such as fake spiderwebs, witch hats, sulls, and pumpkins. As for online shops, you can use a Halloween theme for your website. Change the colors to black and orange and add spooky elements on the homepage.

Limited edition Halloween jewelry sets

Sidney Imports Wholesale Sterling Silver Jewelry

For this season, create sets of jewelry pieces with designs that remind of Halloween such as cats and moon jewelry. Be more creative by giving the sets scary names, like “Salem Witch Starter Set” which can include cat-inspired jewelry or “Werewolf Fashionista Set” that can include moon and wolf-inspired jewelry.

Flash Halloween sales

5 Halloween Marketing Ideas for Jewelry Businesses

Flash sales attract a lot of online shoppers versus simple price slash-offs. However, this will be effective only if you have a steady clientele and a significant number of social media account followers. All you have to do is create an image for the promotion and post it on all of your social media accounts. Email marketing works well too! Do not forget to use hashtags in your posts to make it easier for people looking for current promos.

Newsletters with a Halloween theme

5 Halloween Marketing Ideas for Jewelry Businesses

As I mentioned, email marketing works well with promotions. Make sure to use an exciting and “spooky” subject line to catch your customer’s attention. Use words that are Halloween-themed and highlight your limited sets of wholesale sterling silver rings with “scary” names. Doing so will entice your customers and increase the chance of them buying your products.

Trick-or-Treat packaging

5 Halloween Marketing Ideas for Jewelry Businesses

Make customers remember you by packaging their purchased items in trick or treat loot bags. You can also add packs of candy corns and chocolates inside the bags as an added bonus. Make use of reusable ones with your business’ name or logo on them, as well as social media accounts, as this makes great free publicity.


6 Sterling Silver Moon Jewelry for Halloween

6 Sterling Silver Moon Jewelry for Halloween

Make sterling silver moon jewelry pieces available for the selenophiles this Halloween.

Sidney Imports Wholesale Sterling Silver Earrings Star and Moon

Last week, we featured cat-inspired jewelry for the trick or treating season. Now it’s time to feature jewelry pieces with the moon design. I for one, consider myself a selenophile as I have a certain affinity for the moon and the stars. Although it doesn’t have that much of a spooky appeal, moon jewelry is also perfect for upgrading a scary costume or outfit. So aside from stocking up on cat-inspired pieces, you may want to feature moon jewelry pieces as well. And without further ado, here are six pieces from the shop that you can add to your Halloween collection.

Sterling Silver Pendant with Stone 

Sidney Imports Wholesale Sterling Silver Pendant with Stone - Moon

This lovely pendant exudes mystery, class, and a bit of sexiness which make it perfect for gothic style costumes. The moon is made of abalone shell with colors that resemble the moon on a dark sky. Simple filigree designs made out of sterling silver adorn the pendant and each end branch out into a tiny star.

Sterling Silver Pendant  

Sidney Imports Wholesale Sterling Silver Pendant - Moon

Here’s another pendant that is perfect for gothic costumes. This beauty features a quarter moon with an upper part that seems to be covered with wavy clouds. The cloud design is oxidized silver and comes in contrast with the high polished silver, making the clouds more prominent and beautiful.

Sterling Silver CZ Rose Gold Ring 

Sidney Imports Wholesale Sterling Silver CZ Ring - Moon and Star

Rose gold is one of the colors of fall so always include pieces in this color. The ring is one of the many versatile wholesale sterling silver rings in the shop; it’s something you can wear on any occasion, at any time of the day, and with any kind of outfit. It features a quarter moon studded with clear cubic zirconia stones on one end of the band and a tiny star at the other end. This design is also available in yellow gold tone.

Sterling Silver Ring – Celtic Moon

Sidney Imports Wholesale Sterling Silver Ring - Celtic Moon

For medieval-inspired costumes, this Celtic moon ring is the perfect accessory to top off the look. Its face height is only 6mm so it can be layered with other thin minimalist rings. It features a quarter moon enclosed in a circle and connected to Celtic knots on both sides. Oxidized silver makes this gorgeous design look more appealing and beautiful.

Sterling Silver Silver Stud Earrings 

Sidney Imports Wholesale Sterling Silver Silver Earrings - Moon and Star

The design of these sterling silver stud earrings reminds of old bedtime storybooks. The pair boasts a quarter moon with a face and a tiny star hanging from the top part of it. The oxidized silver adds a bit of mystery to the design, making them perfect for Halloween accessories. Each earring is 7 mm long so even little girls can rock this pair.

Sterling Silver Drop Earrings with CZ 

Sidney Imports Wholesale Sterling Silver Silver Earrings with CZ - Moon

This pair of sterling silver moon drop earrings with white, pink, and red cubic zirconia stones is a pair that gives off a fun and flirty vibe. Although they look stylish and feminine, they make great Halloween accessories too. The pink and red stones can complement a bloody costume or a female wolverine costume. Each earring is 16 mm long and gives off sparkles that will guarantee the wearer second looks and compliments at parties.

There’s a whole lot more moon jewelry where they came from. Feel free to check out the shop for more pieces to add to your fall inventory!

5 Cat-Inspired Jewelry for Halloween by Sidney Imports

5 Cat-Inspired Jewelry for Halloween

Get ready for feline-loving customers this spooky season.

5 Cat-Inspired Jewelry for Halloween

Cats, particularly black cats are a commercialized symbol of Halloween, along with pumpkins, ghosts, and skulls. It is said that these felines are associated with evil, sorcery, and witches, and bring bad luck to anyone who goes near them. This belief, of course, is not true, as many cat lovers out there are human parents of cute little black kitties. This trick or treating season, grab the attention of your feline-loving customers by offering wholesale sterling silver rings and other pieces with cat designs. That said, we have curated five of our cat-inspired sterling silver jewelry worth adding to your inventory this fall.
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