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Why Jewelry Businesses Need to Create Fresh Content

Fresh content can engage more users and convert them into loyal customers. Check out these content marketing hacks for your jewelry business.

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The current health crisis has affected many businesses, and the jewelry industry is not an exception. With that said, businesses should do everything they can to thrive at this time. And one of the best ways to do this is to engage users more by providing them fresh content that they would actually want and need to see.

So whether you are a wholesale jewelry seller or a small jewelry business, the following three tips may help you increase your conversion rate today.

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woman in brown crew-neck shirt wearing a nose ring

Ways to Disinfect Nose Rings

The number one priority of everyone today is hygiene, so make sure your fashion accessories like nose rings are properly sanitized.

woman red long sleeve shirt wearing a nose ring and eyeglasses

Whether you are selling nose rings or someone who is wearing one, you are well aware that they should be sanitized, especially now that we are experiencing a health crisis. If you are the former, you should also strive to educate your customers on the proper way to disinfect them. That is why for today, we are sharing you with you some cleaning methods for sterling silver nose rings and studs.

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How to Sanitize Sterling Silver Jewelry

Disinfect your jewelry pieces with these easy jewelry cleaning hacks.

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Aside from cleaning your jewelry, it’s also important to disinfect them, especially now with the health crisis. Doing so will also prevent you or your customers from getting an infection or irritating your skin. Although the skin provides a natural barrier against most bacteria, an infection can occur when the outer layer has been broken.

Prevent your customers from getting skin irritation from your products. Here are three easy disinfecting hacks that you can do to your wholesale sterling silver rings and other pieces.

Rubbing alcohol

man in a lab gown applying rubbing alcohol on palm

Alcohol won’t hurt your sterling silver jewelry; however, avoid cleaning pieces with crystals or gemstones as it can damage them. Fill a bowl with rubbing alcohol and soak the pieces for ten minutes. Doing so makes sure that the bacteria and germs are killed. For larger pieces, apply some rubbing alcohol to a cotton ball and gently rub the surface of the jewelry. You can also use a Q-tip to scrub the nooks and crannies of the pieces. There is no need to rinse with water.

Boiling water, baking soda, vinegar, and aluminum foil

baking soda in a bowl

Aside from removing tarnish, boiling water, baking soda, and vinegar can also disinfect your silver jewelry. Line a bowl or tray with aluminum foil, with the dull side facing down. Mix a tablespoon of baking soda with a teaspoon of salt, then slowly pour half a cup of vinegar. Add boiling water, but do not mix. Soak the pieces for 30 seconds. Do not soak them for longer than that because boiling water may damage the jewelry. Once done, remove the jewelry using tongs and place them on a lint-free cloth or paper towel. Dry with another lint-free towel.

Good ole’ soap and water solution

liquid soap dispenser on sink

Antibacterial soap also works with sterling silver. Fill a bowl with warm water then add a few drops of liquid antibacterial soap. Dip a lint-free cloth in the soap and water solution and gently rub the surfaces of the jewelry. Use a soft-bristled toothbrush or Q-tip to scrub the areas where dirt and dust usually accumulate. Rinse the pieces under running water and pat dry with a microfiber towel or lint-free towel.

Easy Ways to Clean Sterling Silver Jewelry at Home

With the current health crisis, cleanliness is everyone’s priority right now. Here is a guide on how to clean your sterling silver jewelry in the comfort of your home.

black and white photo of a minimalist silver ring

It is no secret that people are very concerned about cleanliness more than ever. Aside from making sure that you wash your hands often, especially after using the bathroom and before eating or preparing food, you should also make sure that what you wear is clean and disinfected.

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5 Marketing Trends to Pay Attention to This 2020

Stand out in the jewelry industry by following these trends.

person taking a photo of a plate with fruit and jewelry using a phone

Time is flying fast; it’s already the third month of the year! How is your jewelry business doing? If nothing has changed since the end of the year, you would need a boost from a few marketing strategies. And these strategies would have to be based on current marketing trends. They will determine which direction you should take for the rest of the year.

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SXSW 2020 Jewelry Picks

Here are a few picks from our collection perfect for the SXSW film and music festival events.

Crowd in front of people on stage playing musical instruments

South By Southwest is a series of conferences and events dedicated to creative people in the interactive, film, and music industries. It features film screenings, exhibitions, and networking affairs perfect for people passionate about those industries. And if you plan to market your brand with an SXSW theme, you have to make sure that you are offering jewelry pieces perfect for wearing in these events.

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