Jewelry sellers shouldn’t just sanitize their items for sale, but also the jewelry displays.
Jewelry shops may be closed now due to the pandemic, but it gives shop owners enough time to brainstorm marketing strategies and plan their next course of action. They also have enough time to check their inventory, and that includes making sure the items are clean and disinfected.
Aside from keeping their wholesale sterling silver rings and other pieces sanitized, they should also consider cleaning jewelry displays they use in the shop as well as those they use for product shots.
Survive during a global crisis with these simple business tips.
Most businesses today are facing a difficult time because of the COVID-19 pandemic. Jewelry businesses are not an exception since fashion accessories are not essential products.
So how can you thrive during a global crisis? Aside from keeping a steady eye on your business goal, you should be to find ways to sell items that are not currently a necessity. Here are a few tips you can try to make your wholesale jewelry business or small online jewelry shop survive and thrive during a crisis.
Be relevant and emphatic with your ads.
Advertising and marketing your jewelry items are great ways to reach your target audience and increase sales. However, don’t be insensitive at a time of crisis. People may find it annoying if they see fashion ads while people are trying to survive the pandemic. Create ones that are relevant to the current situation instead. Market jewelry items that are perfect gifts to friends and family who are first responders. Convey a message that shows your concern to those affected by the pandemic, as well those working hard to fight the virus.
Sell relevant jewelry.
What do we mean by “relevant” jewelry? These are items that have designs or styles that can lift people’s spirits up, or as mentioned above, are perfect pieces to give to first responders. It could be a ring with engraved words or inspiring quotes, a cross pendant necklace to strengthen one’s faith, or earrings with symbols like doves and rainbows.
Continue to increase your online presence.
Most businesses may be closed for the time being, but that doesn’t mean you should also stop posting on your social media pages. Continue sharing photos of your products, reviews from actual customers, and of course, inspiring posts that can uplift people’s spirits. More people are online this time, too, especially in places where a lockdown is in effect. That said, you may be able to reach more potential customers who are more than willing to check out your products.
Start a pledge campaign.
You can encourage your followers on social media to help health workers and other first responders by starting a pledge campaign. Even if it is not jewelry-related, doing so will make loyal customers trust your brand even more by doing your part to help combat the crisis. Make sure to partner with trusted medical institutions and be transparent about the money you are raising.
Lastly, say thank you. Show your followers that you genuinely appreciate them staying with you during the crisis, even if they have not purchased anything recently. If you have started a pledge, always be appreciative of those who selflessly participated. Make it a goal to have strong relationships with your target audience, so they will easily remember your brand whenever they need a new pair of earrings in the future.
Expand your inventory by offering toe rings to your customers.
Aside from stocking your inventory with sterling silver rings, you might want to expand your collection by adding sterling silver toe rings. As with the former, these accessories have a steady market, even if they are not as popular.
Toe rings are fashion accessories women with a unique fashion style would wear, just like nose rings, but they are a common accessory in India. They are worn out of tradition, as they indicate whether a woman is married or engaged.
Increase conversions by displaying your jewelry in beautiful, eye-catching displays.
One of the best ways to showcase your jewelry is to regularly post them on your social media accounts, specifically in Facebook and Instagram stories. However, if your photos do not look enticing, actively posting won’t do much good for your brand.
This is where jewelry displays come in. Selling wholesale sterling silver rings, for example, can be a challenge, since there are many different designs to showcase, and silver does not go well with all ring display colors. Using the right types, then, can help.
Fresh content can engage more users and convert them into loyal customers. Check out these content marketing hacks for your jewelry business.
The current health crisis has affected many businesses, and the jewelry industry is not an exception. With that said, businesses should do everything they can to thrive at this time. And one of the best ways to do this is to engage users more by providing them fresh content that they would actually want and need to see.
So whether you are a wholesale jewelry seller or a small jewelry business, the following three tips may help you increase your conversion rate today.
The number one priority of everyone today is hygiene, so make sure your fashion accessories like nose rings are properly sanitized.
Whether you are selling nose rings or someone who is wearing one, you are well aware that they should be sanitized, especially now that we are experiencing a health crisis. If you are the former, you should also strive to educate your customers on the proper way to disinfect them. That is why for today, we are sharing you with you some cleaning methods for sterling silver nose rings and studs.
Disinfect your jewelry pieces with these easy jewelry cleaning hacks.
Aside from cleaning your jewelry, it’s also important to disinfect them, especially now with the health crisis. Doing so will also prevent you or your customers from getting an infection or irritating your skin. Although the skin provides a natural barrier against most bacteria, an infection can occur when the outer layer has been broken.
Prevent your customers from getting skin irritation from your products. Here are three easy disinfecting hacks that you can do to your wholesale sterling silver rings and other pieces.
Alcohol won’t hurt your sterling silver jewelry; however, avoid cleaning pieces with crystals or gemstones as it can damage them. Fill a bowl with rubbing alcohol and soak the pieces for ten minutes. Doing so makes sure that the bacteria and germs are killed. For larger pieces, apply some rubbing alcohol to a cotton ball and gently rub the surface of the jewelry. You can also use a Q-tip to scrub the nooks and crannies of the pieces. There is no need to rinse with water.
Boiling water, baking soda, vinegar, and aluminum foil
Aside from removing tarnish, boiling water, baking soda, and vinegar can also disinfect your silver jewelry. Line a bowl or tray with aluminum foil, with the dull side facing down. Mix a tablespoon of baking soda with a teaspoon of salt, then slowly pour half a cup of vinegar. Add boiling water, but do not mix. Soak the pieces for 30 seconds. Do not soak them for longer than that because boiling water may damage the jewelry. Once done, remove the jewelry using tongs and place them on a lint-free cloth or paper towel. Dry with another lint-free towel.
Good ole’ soap and water solution
Antibacterial soap also works with sterling silver. Fill a bowl with warm water then add a few drops of liquid antibacterial soap. Dip a lint-free cloth in the soap and water solution and gently rub the surfaces of the jewelry. Use a soft-bristled toothbrush or Q-tip to scrub the areas where dirt and dust usually accumulate. Rinse the pieces under running water and pat dry with a microfiber towel or lint-free towel.