Here are seven ways to make people shop worry-free in your online business.
In this digital age, online companies mushroomed, and we all know that some are illegitimate businesses. There have been many reports of scammers, in fact, according to Bigscammers.com, there were at least 27 reported cyber fraud attacks for every 1,000 transactions made during the last quarter of 2015. That is why you cannot blame people when they get a bit uneasy when shopping for wholesale sterling silver rings and the like online.
That said, any online jewelry company should do everything they can to make people see them as a legitimate business. Aside from having a secure site, here are seven other ways to be more legit and professional in the eyes of online shoppers.
1. Include a physical address and contact information.
You may just be an online jewelry business without a physical shop, but it would make shoppers feel better if you’d let them know where your headquarters is located. That said, the county, state, and zip code would do. Include your phone number, fax number, and email address as well, and all these should work and are reachable. Having none of these would automatically make people suspicious.
2. Use high-quality images.
High-quality product images appeal a lot to online shoppers. People should be able to click the photo and see the clear magnified version of the picture. Another option is to use high-quality photos of the jewelry pieces worn by real people. This will allow shoppers to see how the piece would look like in real life. Doing so might also help customers determine if a jewelry piece looks good on them or not.
3. Post real customer reviews.
Reviews help a lot in customer trust. In fact, according to the Local Consumer Review Survey of 2014, almost 9 out of 10 consumers have read online reviews to determine the quality of a local business, and a significant 39% do so on a regular basis. It is also found in the survey that an online review is equally as important as a personal recommendation for nearly 9 in 10 consumers. That is why real reviews matter, especially if you are a start-up business wanting to gain customer trust.
4. Create social media accounts
Another way people check whether you are a legit business or not is by checking your social media accounts. That is why you should regularly post on these accounts as well. Post good content, including “real photos” and not just stock photos you got from Google. Share article links about the industry or even the latest fashion jewelry trends. And as I have always mentioned in the other articles, always, always respond to queries made, be it negative or positive. Handle bad PR with grace and thank every customer for purchasing your products.
5. Include the prices of the products.
If you have noticed, some online jewelry shops do not provide the prices of their products. This might lead people to think that you might be offering a different price to every person making an inquiry. With that said, being consistent can gain the trust of online shoppers. You also make shopping a whole lot easier for people who are ready to purchase as they do not need to send you a message or comment asking for the price.
6. Stay true to your word.
Whatever promise you make to your customers, fulfill it. This is especially the case with shipping. Never promise an exact date when their package should arrive. Instead, provide a time frame. Another is with your product description. Provide detailed information on all your products, and make sure that all these are correct. For example, if you sell wholesale sterling silver rings, include the stone type, stone color, finish, and all available sizes of the pieces. Lying to your customers will garner bad reviews, and this will instantly turn off other potential customers.
7. Offer a money-back guarantee.
Lastly, you should allow your customers to return the item if they feel that the item is not what is stated on the website. This is to show you are confident in fulfilling what you have promised your customers. You can also opt to offer free returns and exchange, say in 30 days, in case they order the wrong size. Doing so will allow customers to feel much more at ease when shopping on your website.