Best Instagram Marketing Tips for Jewelry Businesses

10 Instagram Marketing Tips for Jewelry Businesses

Boost jewelry sales on your Instagram page with these few simple tips.

Best Instagram Marketing Tips for Jewelry Businesses

Social media, no doubt, has helped boost sales for businesses today. Instagram is one of these channels, and it’s the perfect tool for jewelry businesses because it’s a visual channel. You can post as many photos of your products as you like for free. However, you can’t do solely that; you’ll be seen as hard-sell by the users. That is why posting on Instagram as a business should be planned out. Otherwise, instead of gaining followers and potential clients, you’ll be losing them one by one. To prevent that from happening, here are the 10 best tips to boost your jewelry sales on Instagram.

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Best Ways to Style Sterling Silver Necklaces

Best Ways to Style Sterling Silver Necklaces

Sterling silver necklaces are also an accessory staple so make sure to offer them in your shop.

Best Ways to Style Sterling Silver Necklaces

What can level up a minimalist monochrome top? A stunning sterling silver necklace. Not only is it a style booster, but it also adds a bit more elegance to just about any kind of look. However, not all silver jewelry lovers wear necklaces. Some may prefer your wholesale sterling silver rings or earrings. To boost your necklace sales, try to offer your customers some style hacks. And without further ado, here are five tips to wearing sterling silver necklaces.

When to wear simple, minimalist pieces

Sidney Imports Wholesale Silver Italian Necklace - Infinity
Silver Italian Infinity Necklace

Minimalist necklaces are ideal to wear in professional settings. This include at work, at school, and if you are going to go to an interview. They are also great on any occasion where you are wearing dressier tops or outfits with bright and wild patterns. Minimalist necklaces add a bit more glamour to an already striking outfit, so these pieces complement rather than overwhelm each other.

When to wear chunky necklaces

Sidney Imports Wholesale Silver Necklace with Heart Charm
Silver Necklace with Heart Charm

Chunky or large chain necklaces are more masculine than other necklaces, so they make great accessories to a rebel chic or a chic rocker look. They complement a monochrome outfit as well as they tend to stand out perfectly. Bold statement rings paired with bold necklaces make a great combination. Other places ideal to wear them are at the bar, music festivals, and other casual events.

When to wear gemstone necklaces

Sidney Imports Wholesale Silver Turquoise and CZ Necklace
Silver Turquoise and CZ Necklace

Gemstone necklaces are the most feminine type of sterling silver necklaces. They come in many colors, shapes, and sizes, making them one of the favorite pieces in the fashion world today. They are ideal to wear with feminine outfits, so they’re perfect for weddings, birthday parties, or for when you want to add a dash of romanticism to your look. They’re a great accessory to basically any type of outfit, as long as the color complements the color of what you are wearing.

When to wear chokers

Sidney Imports Wholesale Silver Flat Choker Necklace
Silver Flat Choker Necklace

Chokers remind so much of the 90s style and give off a hippie artistic vibe. They are perfect with turtlenecks in the colder months and crocheted crop tops in the warmer months. They can also be worn with other necklaces, either minimalist or statement, to achieve a trendy layered style. Chokers are perfect to wear at art and music festivals, concerts, parties, and other casual events.

Need to restock your inventory? Check out for a vast array of sterling silver jewelry pieces.

Silver Ring Highlight: Lab Opal Rings

Silver Ring Highlight: Lab Opal Rings

Behold the beauty of these sterling silver lab opal rings. 

Opal Ring from Silvia_Ingle
Source: | Silvia_Ingle

Lab-created gems are the alternatives to rare stones. Although they are not natural, they are definitely not imitations. These stones may be grown in the laboratory, but they are chemically, physically, and optically identical to the natural ones. Lab-created stones look very similar to the natural ones that only trained experts with instruments can tell the difference between the two. This week, we are highlighting our wholesale sterling silver rings adorned with gorgeous lab opals of different colors. And without further ado, here are five rings (and other pieces that look great with them) that are worth adding to your inventory.

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How to Sell Jewelry to the Millennials | Sidney Imports

How to Sell Jewelry to the Millennials

Create content that will pique the interest of the young adults of the 21st century.

How to Sell Jewelry to the Millennials

Millennials are the largest population in the US,  over 75 million. But who are they? According to Goldman Sachs Global Investment Research, they are those born between 1980 to 2000. These people are the first generation of the so-called digital natives, and their lives rely heavily on technology. That said, it is not surprising the most online marketers focus a lot on them.

When it comes to fashion and accessories, millennials also go first. And in the jewelry industry in the world where there are many competitors online, you need to strive hard to stand out from the competition. Learn to focus your marketing efforts on this age group. Here are the top three ways to create content that will interest the millennials.

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6 Tips to Increase Your Online Jewelry Sales | Sidney Imports

6 Tips to Increase Your Online Jewelry Sales

Here are some ways to boost your online sales and help your jewelry business grow.

6 Tips to Increase Your Online Jewelry Sales

One challenge for online jewelry businesses is not having enough traffic to their e-commerce websites or social media accounts. Unlike a physical jewelry store, there are no passers-by that will become potential customers. That is why having maximum online exposure is a must for all e-commerce sites to further increase the chances of getting more customers. Running online contests is one, but doing solely that won’t make that much of a difference. That said, here below are other ways to boost your online jewelry sales, alongside running social media contests.

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Why You Should Sell Stone Rings | Sidney Imports

Why You Should Sell Stone Rings

Here are reasons why you should sell (and wear) sterling silver stone rings.

Why You Should Sell Stone Rings

Stone rings are one of the popular types of ring fashionistas love to wear. This is because it’s a piece that easily catches attention and exudes a strong personality. They come in many colors and designs, and you can choose which gemstone to get based on your birth month. There are other reasons why these stone rings are perfect for any occasion. And with that said, here are the top three reasons why you as a jewelry business, should sell stone rings along with your other wholesale sterling silver rings.

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6 Common Misconceptions About Sterling Silver

Get to know more about this brilliant precious metal.

Sidney Imports Tree of Life Silver Ring

Sterling silver is one of the popular metals used for every type of fashion jewelry imaginable. As a jewelry business owner, it’s best that you know more about this metal so you can also educate your customers about your wholesale sterling silver rings and other pieces.  Giving proper care advice is one thing, and of course, how to clean and maintain them. This week, we’ll be discussing six common misconceptions most people have about sterling silver.

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