5 Reasons Why You Should Sell Stud Earrings

It’s time to make sterling silver stud earrings your favorite piece of jewelry

Reasons Why You Should Sell Stud Earrings

If you are a jewelry shop looking for pieces to sell aside from wholesale sterling silver rings, you may want to consider offering customers stud earrings. Not only are they fashionable, but they are also affordable as well. I have always been a big fan of this type of earrings too, in fact, I’m wearing a pair now! Stud earrings may be a bit underrated, so I’m putting the spotlight on them now. Here’s  a list of reasons why you should consider adding more of them to your inventory this season.

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4 Ways to Use Negative Reviews to Your Advantage

4 Ways to Use Negative Reviews to Your Advantage

Don’t sulk when you receive negative reviews. Instead, use them to be a better jewelry business.

4 Ways to Use Negative Reviews to Your Advantage

Getting negative reviews is inevitable, even if you are trying real hard to maintain a good reputation in the jewelry industry. If you are a startup, getting these reviews might hurt a lot, especially if you are still struggling to get a place in the market. As for long time players, these can damage their image and even relationships with long time customers. But take it from Bill Gates, “your most unhappy customers are your greatest source of learning.” With that said, here are four ways in which you can use negative reviews to your jewelry business’ advantage.

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How to Be a Legit Online Jewelry Business

How to Be a Legit Online Jewelry Business

Here are seven ways to make people shop worry-free in your online business.

How to Be a Legit Online Jewelry Business

In this digital age, online companies mushroomed, and we all know that some are illegitimate businesses. There have been many reports of scammers, in fact, according to Bigscammers.com, there were at least 27 reported cyber fraud attacks for every 1,000 transactions made during the last quarter of 2015. That is why you cannot blame people when they get a bit uneasy when shopping for wholesale sterling silver rings and the like online.

That said, any online jewelry company should do everything they can to make people see them as a legitimate business. Aside from having a secure site, here are seven other ways to be more legit and professional in the eyes of online shoppers.

1. Include a physical address and contact information.

You may just be an online jewelry business without a physical shop, but it would make shoppers feel better if you’d let them know where your headquarters is located. That said, the county, state, and zip code would do. Include your phone number, fax number, and email address as well, and all these should work and are reachable. Having none of these would automatically make people suspicious.

2. Use high-quality images.

High-quality product images appeal a lot to online shoppers. People should be able to click the photo and see the clear magnified version of the picture. Another option is to use high-quality photos of the jewelry pieces worn by real people. This will allow shoppers to see how the piece would look like in real life. Doing so might also help customers determine if a jewelry piece looks good on them or not.

3. Post real customer reviews.

Reviews help a lot in customer trust. In fact, according to the Local Consumer Review Survey of 2014, almost 9 out of 10 consumers have read online reviews to determine the quality of a local business, and a significant 39% do so on a regular basis. It is also found in the survey that an online review is equally as important as a personal recommendation for nearly 9 in 10 consumers. That is why real reviews matter, especially if you are a start-up business wanting to gain customer trust.

How to Be a Legit Online Jewelry Business

4. Create social media accounts

Another way people check whether you are a legit business or not is by checking your social media accounts. That is why you should regularly post on these accounts as well. Post good content, including “real photos” and not just stock photos you got from Google. Share article links about the industry or even the latest fashion jewelry trends. And as I have always mentioned in the other articles, always, always respond to queries made, be it negative or positive. Handle bad PR with grace and thank every customer for purchasing your products.

5. Include the prices of the products.

If you have noticed, some online jewelry shops do not provide the prices of their products. This might lead people to think that you might be offering a different price to every person making an inquiry. With that said, being consistent can gain the trust of online shoppers. You also make shopping a whole lot easier for people who are ready to purchase as they do not need to send you a message or comment asking for the price.

6. Stay true to your word.

Whatever promise you make to your customers, fulfill it. This is especially the case with shipping. Never promise an exact date when their package should arrive. Instead, provide a time frame. Another is with your product description. Provide detailed information on all your products, and make sure that all these are correct. For example, if you sell wholesale sterling silver rings, include the stone type, stone color, finish, and all available sizes of the pieces. Lying to your customers will garner bad reviews, and this will instantly turn off other potential customers.

7. Offer a money-back guarantee.

Lastly, you should allow your customers to return the item if they feel that the item is not what is stated on the website. This is to show you are confident in fulfilling what you have promised your customers. You can also opt to offer free returns and exchange, say in 30 days, in case they order the wrong size. Doing so will allow customers to feel much more at ease when shopping on your website.

 

How to Survive When Jewelry Sales are Low

Sell more pieces during business down time with these simple tips.

How to Survive When Jewelry Sales are Low

Wholesale sterling silver jewelry, as with other types of jewelry, generally sells more during holidays. There is no particular off months for this industry as it depends on what type of jewelry you sell. However, there is always that time of year when sales drop. With dedication and creativity, a business can counter the adverse effects of down time. And without further ado, here are four tips on how to sell jewelry when sales are low.

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3 Ways to Care for Pearl Jewelry

3 Ways to Care for Pearl Jewelry

Here are a few simple tips on how to keep silver pearl jewelry looking brand new.

Sidney Imports Wholesale Silver Pearl Earrings
Sidney Imports Wholesale Silver Pearl Earrings

A woman’s jewelry collection wouldn’t be complete without pearl jewelry. This is because pearls are classic pieces that can instantly make your look classier and more sophisticated. These gems look even more beautiful when paired with sterling silver. As with any piece of jewelry, proper care and cleaning should be done to make them look new and shiny for longer. If you have pearls sitting in your jewelry box for a long period, do check them first before wearing them. The same goes for jewelry shops; check and clean pearls from last season’s inventory before putting them back on display. With that in mind, here are a few simple tips on how to keep silver pearl jewelry looking new.

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How Instagram Can Boost Your Jewelry Business by Sidney Imports

How Instagram Can Boost Your Jewelry Business

Follow these tips for using Instagram to increase your jewelry sales.

How Instagram Can Boost Your Jewelry Business

As with Pinterest, Instagram is a great social media tool to power up your jewelry business. It’s a photo-sharing application that a business can use to showcase their products in a more personal and friendly level. Although you cannot create specific boards and categories, Instagram is still effective when it comes to product showcase and also in encouraging people to buy your products.

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5 Ways to Turn Jewelry Store Displays Into Sales

5 Ways to Turn Jewelry Store Displays Into Sales

Increase your sales with these jewelry store display tips.

5 Ways to Turn Jewelry Store Displays Into Sales

I’ve discussed tips for online jewelry businesses in the previous posts, so I’m going to write about retail jewelry stores this week. Part of enticing customers with your jewelry pieces is by showcasing them in eye-catching displays. If you own a startup jewelry business and can’t afford a visual merchandiser at the moment, coming up with an effective display can be tough. With that said, here are some tips to raise revenue through show-stopping displays.

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