How to Promote Your Jewelry Business

How to Promote Your Jewelry Business

Here are a few inexpensive ways to promote your jewelry business online and offline.

How to Promote Your Jewelry Business

I’ve previously discussed tips on how to boost your business using social media such as Facebook, Instagram, and Pinterest. However, you shouldn’t just solely focus on your online presence. Traditional advertising and marketing are still as effective. Businesses then should utilize both online and offline strategies for more positive results. With that said, I’ve listed down six cheap ways to promote your jewelry business online and offline without breaking the bank.
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5 Halloween Marketing Ideas for Jewelry Businesses

5 Halloween Marketing Ideas for Jewelry Businesses

Scare off your competition with these spooky marketing tactics this Halloween.

5 Halloween Marketing Ideas for Jewelry Businesses

Almost all businesses have their Halloween display up as early as last week and have created all kinds of gimmicks to entice customers. If you haven’t done any of these, you are missing out. Businesses should not be scared to jump on the bandwagon; sometimes, even the corniest marketing tactics are effective, especially when done right. With that said, here are a few marketing ideas you can try this Halloween to get killer ROI!

Creepy decorations

5 Halloween Marketing Ideas for Jewelry Businesses

This, of course, is a must for physical shops! Get into the spirit of the season with spooky creative displays to catch the passers-by’s attention. You can opt to DIY or buy ready-made decorations such as fake spiderwebs, witch hats, sulls, and pumpkins. As for online shops, you can use a Halloween theme for your website. Change the colors to black and orange and add spooky elements on the homepage.

Limited edition Halloween jewelry sets

Sidney Imports Wholesale Sterling Silver Jewelry

For this season, create sets of jewelry pieces with designs that remind of Halloween such as cats and moon jewelry. Be more creative by giving the sets scary names, like “Salem Witch Starter Set” which can include cat-inspired jewelry or “Werewolf Fashionista Set” that can include moon and wolf-inspired jewelry.

Flash Halloween sales

5 Halloween Marketing Ideas for Jewelry Businesses

Flash sales attract a lot of online shoppers versus simple price slash-offs. However, this will be effective only if you have a steady clientele and a significant number of social media account followers. All you have to do is create an image for the promotion and post it on all of your social media accounts. Email marketing works well too! Do not forget to use hashtags in your posts to make it easier for people looking for current promos.

Newsletters with a Halloween theme

5 Halloween Marketing Ideas for Jewelry Businesses

As I mentioned, email marketing works well with promotions. Make sure to use an exciting and “spooky” subject line to catch your customer’s attention. Use words that are Halloween-themed and highlight your limited sets of wholesale sterling silver rings with “scary” names. Doing so will entice your customers and increase the chance of them buying your products.

Trick-or-Treat packaging

5 Halloween Marketing Ideas for Jewelry Businesses

Make customers remember you by packaging their purchased items in trick or treat loot bags. You can also add packs of candy corns and chocolates inside the bags as an added bonus. Make use of reusable ones with your business’ name or logo on them, as well as social media accounts, as this makes great free publicity.

 

6 Sterling Silver Moon Jewelry for Halloween

6 Sterling Silver Moon Jewelry for Halloween

Make sterling silver moon jewelry pieces available for the selenophiles this Halloween.

Sidney Imports Wholesale Sterling Silver Earrings Star and Moon

Last week, we featured cat-inspired jewelry for the trick or treating season. Now it’s time to feature jewelry pieces with the moon design. I for one, consider myself a selenophile as I have a certain affinity for the moon and the stars. Although it doesn’t have that much of a spooky appeal, moon jewelry is also perfect for upgrading a scary costume or outfit. So aside from stocking up on cat-inspired pieces, you may want to feature moon jewelry pieces as well. And without further ado, here are six pieces from the shop that you can add to your Halloween collection.

Sterling Silver Pendant with Stone 

Sidney Imports Wholesale Sterling Silver Pendant with Stone - Moon

This lovely pendant exudes mystery, class, and a bit of sexiness which make it perfect for gothic style costumes. The moon is made of abalone shell with colors that resemble the moon on a dark sky. Simple filigree designs made out of sterling silver adorn the pendant and each end branch out into a tiny star.

Sterling Silver Pendant  

Sidney Imports Wholesale Sterling Silver Pendant - Moon

Here’s another pendant that is perfect for gothic costumes. This beauty features a quarter moon with an upper part that seems to be covered with wavy clouds. The cloud design is oxidized silver and comes in contrast with the high polished silver, making the clouds more prominent and beautiful.

Sterling Silver CZ Rose Gold Ring 

Sidney Imports Wholesale Sterling Silver CZ Ring - Moon and Star

Rose gold is one of the colors of fall so always include pieces in this color. The ring is one of the many versatile wholesale sterling silver rings in the shop; it’s something you can wear on any occasion, at any time of the day, and with any kind of outfit. It features a quarter moon studded with clear cubic zirconia stones on one end of the band and a tiny star at the other end. This design is also available in yellow gold tone.

Sterling Silver Ring – Celtic Moon

Sidney Imports Wholesale Sterling Silver Ring - Celtic Moon

For medieval-inspired costumes, this Celtic moon ring is the perfect accessory to top off the look. Its face height is only 6mm so it can be layered with other thin minimalist rings. It features a quarter moon enclosed in a circle and connected to Celtic knots on both sides. Oxidized silver makes this gorgeous design look more appealing and beautiful.

Sterling Silver Silver Stud Earrings 

Sidney Imports Wholesale Sterling Silver Silver Earrings - Moon and Star

The design of these sterling silver stud earrings reminds of old bedtime storybooks. The pair boasts a quarter moon with a face and a tiny star hanging from the top part of it. The oxidized silver adds a bit of mystery to the design, making them perfect for Halloween accessories. Each earring is 7 mm long so even little girls can rock this pair.

Sterling Silver Drop Earrings with CZ 

Sidney Imports Wholesale Sterling Silver Silver Earrings with CZ - Moon

This pair of sterling silver moon drop earrings with white, pink, and red cubic zirconia stones is a pair that gives off a fun and flirty vibe. Although they look stylish and feminine, they make great Halloween accessories too. The pink and red stones can complement a bloody costume or a female wolverine costume. Each earring is 16 mm long and gives off sparkles that will guarantee the wearer second looks and compliments at parties.

There’s a whole lot more moon jewelry where they came from. Feel free to check out the shop for more pieces to add to your fall inventory!

5 Cat-Inspired Jewelry for Halloween by Sidney Imports

5 Cat-Inspired Jewelry for Halloween

Get ready for feline-loving customers this spooky season.

5 Cat-Inspired Jewelry for Halloween

Cats, particularly black cats are a commercialized symbol of Halloween, along with pumpkins, ghosts, and skulls. It is said that these felines are associated with evil, sorcery, and witches, and bring bad luck to anyone who goes near them. This belief, of course, is not true, as many cat lovers out there are human parents of cute little black kitties. This trick or treating season, grab the attention of your feline-loving customers by offering wholesale sterling silver rings and other pieces with cat designs. That said, we have curated five of our cat-inspired sterling silver jewelry worth adding to your inventory this fall.
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Entice Your Customers with These Jewelry Sets

Entice Your Customers with These Jewelry Sets

Pique your clients’ interests with these five jewelry sets this fall.

Sidney Imports Wholesale Silver Set with Champagne and Clear CZ

As a seller of wholesale sterling silver rings and other silver jewelry, we are dedicated to giving our clients reasons to choose us over our competition.  This is one way to stand out from the crowd, and for shoppers to remember you. You can make this happen through promotions such as offering pieces bundled up as jewelry sets at lower prices. That said, we are highlighting five of our many gorgeous jewelry sets that you might want to add to your inventory this fall.
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How to Clean Sterling Silver Jewelry

How to Clean Sterling Silver Jewelry

Has Hurricane Irma soaked your belongings, including your jewelry? Here’s a guide on how to clean your sterling silver jewelry using things that can be found at home.

Wholesale Sidney Imports Tree of Life Silver Ring

If you are a jewelry shop or a jewelry lover that has been affected by the recent hurricane, your jewelry collection has probably been soaked along with your other belongings. Sterling silver doesn’t do well with long soaks in dirty water. Also, when it comes in contact with sulfur, silver would appear discolored and dirty because sulfur chemically bonds to its surface. With that said, you must immediately have your pieces cleaned. No need to spend money for professional cleaning; here’s a guide on how you can bring back your sterling silver jewelry’s brilliance and luster.

Mild soap and water

How to Clean Sterling Silver Jewelry

This is the easiest and most convenient cleaning option. All you have to do is fill a bowl with warm water and add a few drops of mild dishwashing liquid soap, preferably sulfate and phosphate-free. Using a lint-free towel, gently rub off the dirt of the piece. Rinse with clean lukewarm water and dry using a clean, dry microfiber or lint-free cloth.

Baking soda, salt, and aluminum foil

How to Clean Sterling Silver Jewelry

You think that’s a crazy combination? Yes, it is! But it’s effective in cleaning silver. Line a bowl with a sheet of aluminum foil, with the dull side facing down. Place your silver jewelry on top of the foil. Mix a tablespoon of baking soda and a tablespoon of salt in another bowl filled with boiling water. Make sure they are fully dissolved to avoid scratches from granules. Pour the mixture into the bowl with your jewelry and watch as the dirt and tarnish transfer to the foil. Rinse the pieces afterward with clean lukewarm water and dry with a lint-free cloth.

Laundry detergent and aluminum foil

How to Clean Sterling Silver Jewelry

The aluminum foil method also works with laundry detergent. As with the previous method, line a bowl with aluminum foil. Mix one tablespoon of laundry detergent powder with hot water in a separate bowl and dissolve completely. Pour the mixture onto your silver pieces and after a few minutes rinse with clean lukewarm water and dry with a microfiber cloth.

Lemon juice and olive oil

How to Clean Sterling Silver Jewelry

Use a bowl to mix half a cup of lemon juice with a teaspoon of olive oil. Dip a clean microfiber cloth into the mixture and gently rub the silver pieces until all the dirt is gone. Rinse with lukewarm water and dry with another microfiber towel.

Ketchup

How to Clean Sterling Silver Jewelry

This condiment works well with sterling silver discoloration. All you need to do is put some tomato ketchup on a lint-free cloth and gently rub your jewelry pieces until they are completely covered. Let the ketchup sit for 10 to 15 minutes then rub clean using another lint-free towel. This cleaning method is most convenient, so if you are a shop that sells wholesale sterling silver rings and other jewelry or even an antique shop owner, make sure that you have a bottle of ketchup with you.

White vinegar and baking soda

How to Clean Sterling Silver Jewelry

This method is ideal for pieces with thick layers of dirt and tarnish. Make a solution of half a cup of white vinegar and two tablespoons of baking soda. Soak your jewelry in the solution for a couple of hours. Check if all the dirt has gone off the pieces. Afterward, rinse with running water and dry with a lint-free towel.

Have you tried cleaning your sterling silver jewelry with these methods? If so, which one do you think is the most effective? 

September Highlights: Sapphire and Sterling Silver Jewelry

Aside from fall-inspired jewelry, offer your customers glamorous sapphire jewelry as well.

Sidney Imports Wholesale Silver Marcasite Earrings

The gorgeous blue crystal sapphire is the September birthstone. This stone exudes royalty, class, and utter glamour, making sapphire jewelry a popular choice among women of all ages. By offering your customers pieces with beautiful sapphire-colored cubic zirconia stones, they won’t need to break the bank. With that said, we made a list of some of our wholesale sterling silver jewelry that you might want to offer your customers this month.

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