How to Use Twitter for Jewelry Business

Here’s how to utilize the platform to boost your jewelry business.

We’ve mentioned before that the best social media platforms to market your jewelry are Instagram and Pinterest. Facebook is next, as this channel is a great mix of visual and textual content. But did you know that you can use Twitter too?

Unlike the image-heavy platforms, Twitter relies heavily on viral words and hashtags. But with the right strategies, you can use this channel to boost exposure, get leads, and increase sales. This is regardless of whether you are a small jewelry retailer or a wholesale jewelry seller.

Here are a few tips on how you can use Twitter to grow your jewelry business.

Tweet regularly.

Don’t be afraid to tweet as many as you want in a day to increase exposure! Talk about your brand as a whole, your new items in the inventory, celebrities, and their favorite accessories, and of course, viral topics. Just make sure that the topics you are going to tweet are still related to the jewelry industry.

Use trending hashtags

Using hashtags in your posts, especially the currently trending ones, is also an effective way to increase your exposure. This is because more Twitter users will find you more easily through the hashtags you used. More people may even start having conversations with you. Don’t forget to add other relevant hashtags as well.

Connect with potential customers.

You can connect with potential customers by visiting your competitors’ Twitter accounts and following their most active followers. Like and reply to their tweets that are related to the fashion and jewelry industry. Doing so increases the chance of them following your account as well.

Retweet.

If you see a tweet that is interesting enough for you, go ahead and retweet it. It’s an easy way to update your tweets, especially if you do not know what to post on your feed. This will also make the original poster aware of your account, increasing the chance of them following you too.

Answer DMs.

Always, always be responsive. Whatever the message is, make sure to respond to it. Try to send replies within the day, as customers love it when they get replied to immediately. It just shows that you value them. This then can increase customer trust and loyalty.