Creative Packaging Guide for Small Jewelry Businesses

You do not have to be a big jewelry brand to give your customers a memorable unboxing experience.

Kraft boxes are the better alternative to plastic packaging and give you a lot of opportunities to be creative.

The importance of having good packaging is acknowledged across business industries. But in jewelry and fashion-oriented businesses, unforgettable packaging is one of the key factors to customer satisfaction. Connecting with your customers on a more personal level is very important.

Some small jewelry sellers may ignore packaging, thinking they are just small-time businesses. They make do with using plastic zip bags as packaging. However, creative, memorable packaging may be one of their best selling points. Aside from brand recognition and brand recall, beautiful jewelry packaging can also turn first-time buyers into loyal customers.

Packaging also defines who you are as a jewelry business. Whether you sell handmade creations or wholesale sterling silver rings, how you pack your orders adds personality, allowing customers to remember you more easily.

So if you are a small jewelry seller who wants to stand out from the competition, here are five creative packaging ideas that you can try:

1. Use eco-friendly bubble wrap alternatives.
2. Add a wax seal.
3. Stick some washi tape.
4. Use patterned-tissue paper.
5. Add a personal note of thanks.

#1 Use eco-friendly bubble wrap alternatives

Use paper honeycomb instead of plastic bubble wrap.

Running an eco-friendly jewelry business helps you reduce your impact on the environment and lessen your carbon footprints. Customers today also prefer brands that care for the environment and are getting wiser about the products they purchase, the packaging, and the brand’s overall impact on the environment. In fact, a survey by Accenture found that more than half of consumers are willing to pay more for sustainable products designed to be recycled.

So instead of using plastic zip bags and plastic bubble wrap, use recycled paper to securely pack the piece of jewelry. There are so many alternatives to plastic bubble wrap, too. You can use corrugated cardboard, biodegradable packing peanuts, and paper honeycomb.

#2 Add a wax seal.

Wax seals allow you to personalize your packaging and gives it an old-world charm.

Sealing wax in letters takes you back to the middle ages when wealthy lords and kings and queens exchanged written correspondence. Wax seals were important because they verified whether the letter was still unopened or not and let them know who the sender is.

Today, wax seal stamps are used in wedding invitations, scrapbooking, and, yes, creative packaging. It gives an old-world charm and elegant touch, making your packaging very memorable. If you sell vintage-style jewelry, adding wax seals with your logo is a perfect idea.

#3 Stick some washi tape.

Washi tapes also add a pop of color to an otherwise dull-looking box.

Washi tape is decorative tape typically made from Japanese shrubs — ganpoi, mistumata, kozo, or hemp. It is biodegradable, so it’s a perfect addition to sustainable packaging. You can find rolls of it in many different designs and colors, and they are usually used in arts and crafts projects and scrapbooking.

If you are using plain, dull-looking jewelry boxes, you can easily prettify them with colorful washi tapes. There are many, many different designs, some of which look really nice with brown jewelry boxes.

To make sure customers remember your brand, choose a signature washi tape design and use it consistently with all your packaging.

#4 Use patterned tissue paper.

Patterned tissue paper can either be bought, or you can DIY it too.

Patterned tissue paper can easily dress up your packaging. Not only can this paper protect your jewelry pieces from damage by acting as a cushion, but it can also make your brand stand out.

Just like washi tapes, patterned tissue paper is also available in many different designs. They are also reusable, making them perfect for eco-friendly jewelry businesses. To add an earthy feel to the packaging, use jute twine to secure the paper instead of regular clear tape. And yes, you can use washi tape too.

#5 Add a personal note of thanks.

Personalized thank you notes in packaging will definitely make customers smile!

A handwritten thank you note for your customer is definitely one of the best ways to make them remember you. Doing so adds a personal touch and levels up their unboxing experience.

One good example is the startup clothing brand Frank and Oak. When the business was just starting out, they sent a hand-written thank you in each package. Today with over a million customers, the brand still continues to do so. Frank and Oak did not let go of the personal touch and now has become part of the brand.

The takeaway

We believe personalized packaging reigns over other types of packaging when it comes to brand recall. Adding that personal touch and being consistent with it even as your business grows gives the best results.

Sustainable packaging is also an effective way to keep customers interested in your brand while making fewer carbon footprints. Avoiding plastic materials in your packaging does not only get you more customers, but it also makes Mother Nature happy.