5 Halloween Marketing Ideas for Jewelry Businesses

Scare off your competition with these spooky marketing tactics this Halloween.

Almost all businesses have their Halloween display up as early as last week and have created all kinds of gimmicks to entice customers. If you haven’t done any of these, you are missing out. Businesses should not be scared to jump on the bandwagon; sometimes, even the corniest marketing tactics are effective, especially when done right. With that said, here are a few marketing ideas you can try this Halloween to get killer ROI!

Creepy decorations

This, of course, is a must for physical shops! Get into the spirit of the season with spooky creative displays to catch the passers-by’s attention. You can opt to DIY or buy ready-made decorations such as fake spiderwebs, witch hats, sulls, and pumpkins. As for online shops, you can use a Halloween theme for your website. Change the colors to black and orange and add spooky elements on the homepage.

Limited edition Halloween jewelry sets

For this season, create sets of jewelry pieces with designs that remind of Halloween such as cats and moon jewelry. Be more creative by giving the sets scary names, like “Salem Witch Starter Set” which can include cat-inspired jewelry or “Werewolf Fashionista Set” that can include moon and wolf-inspired jewelry.

Flash Halloween sales

Flash sales attract a lot of online shoppers versus simple price slash-offs. However, this will be effective only if you have a steady clientele and a significant number of social media account followers. All you have to do is create an image for the promotion and post it on all of your social media accounts. Email marketing works well too! Do not forget to use hashtags in your posts to make it easier for people looking for current promos.

Newsletters with a Halloween theme

As I mentioned, email marketing works well with promotions. Make sure to use an exciting and “spooky” subject line to catch your customer’s attention. Use words that are Halloween-themed and highlight your limited sets of wholesale sterling silver rings with “scary” names. Doing so will entice your customers and increase the chance of them buying your products.

Trick-or-Treat packaging

Make customers remember you by packaging their purchased items in trick or treat loot bags. You can also add packs of candy corns and chocolates inside the bags as an added bonus. Make use of reusable ones with your business’ name or logo on them, as well as social media accounts, as this makes great free publicity.